Transmedia Publishing & Taking Charge (3rd edition)

The original impetus in creating the first edition of Taking Charge: Your Education, Your Career, Your Life in 2008 was to produce a college success guide that directly linked college success skills to both professional and personal development. That’s especially important with the increasing trend of community and technical college students entering the workforce upon graduation as opposed to immediately moving on to a four-year college. To that end, the writing and research skills of the co-authors, Karen Mitchell Smith and Katharine O’Moore-Klopf, proved to be invaluable through the first two editions of this book.

Since that first edition, however, feedback solicited from instructors around the country combined with advances in digital publishing has resulted in a dramatically revamped third edition to be published in September 2012.

Key features new to this edition include:

  • a four-color, magazine layout incorporating a variety of photos, infographics, and sidebars designed to make concepts more engaging and accessible;
  • newly developed (and free) digital ancillary content, easily accessible from the printed book via QR codes and the ebook via enabled hyperlinks, including videos, downloadable documents, recommended websites and mobile apps, interactive polls, and more;
  • “student disorientation” scenarios with a cast of recurring characters at the beginning of each chapter to set the stage for that chapter’s subject; and
  • end-of-chapter crossword puzzles utilizing key terms and phrases.

Want to see exactly what we’re talking about? Check out a sample online here. (There is one thing to note: given that this is sample, after all, and while the text on the pages themselves is firmly set, we still are developing content for the associated mobile pages linked to throughout. Please have patience with us as we create and upload that information over the next few months!)

That said, all of us at TSTC Publishing feel “hybrid textbooks” incorporating both the printed page and digital ancillaries are the next logical step in the development of higher education instructional materials.

And, of course, feel free to visit the Taking Charge at its website, on Facebook, and/or Twitter for the latest news and developments!

—Mark

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